We're the Marketing Team
Behind Your Growth

Here’s what we see too often: business owners spending thousands on marketing with nothing to show for it. A website that looks fine but doesn’t convert. Ads running with no clear strategy behind them. Reports full of impressions and clicks that mean nothing to the bottom line.

We started Growthify because we believe marketing should be measured by one thing – did it grow the business?

Every website we build, every ad we run, every strategy we create ties back to that question. If it doesn’t drive leads or revenue, we don’t do it.

Meet Paul & Michael

Growthify was founded by two digital marketers with a shared frustration: too many agencies hide behind jargon and vanity metrics while their clients see no real growth.

So we built the agency we’d want to hire ourselves.

Paul Cohen

Co-Founder

Paul has spent 15 years in digital marketing, specialising in paid media strategy and campaign performance. He’s managed millions in ad spend across Meta and Google, helping businesses from local trades to national brands turn advertising into a predictable growth engine. He doesn’t just launch campaigns – he builds systems that scale.

Michael Donovan

Co-Founder

Michael brings over 15 years of experience in web strategy, customer journey optimisation, and digital marketing. He’s worked with hundreds of businesses across industries – trades, healthcare, professional services, e-commerce – building the connection between traffic, trust, and conversion. If your website isn’t turning visitors into customers, he’ll find out why.

Together:

With 30+ years combined experience, hundreds of clients served, and millions in ad spend managed across Meta and Google – we’ve seen what works and, more importantly, what doesn’t.

Built Lean. Built Senior.

Behind Paul and Michael is a handpicked team of specialists. No bloated departments. No junior staff learning on your account. Everyone who touches your project knows exactly what they’re doing.

Graphic Design Ad creative, brand assets, and visual design built to convert – not just look pretty.

Web Development Fast, clean, responsive websites engineered for performance and lead generation.

Media Buying Campaign management across Meta and Google with daily optimisation and transparent reporting.

Copywriting Messaging that connects with your audience, builds trust, and drives action.

What Sets Us Apart

You Work With the Founders No account managers relaying messages. No junior strategists guessing. Paul and Michael stay hands-on with every client because that’s how you get the best results.

We Start With Strategy, Not Tactics Before we build anything, we understand your business, your customers, and your goals. Every campaign, every page, every ad ties back to outcomes that matter to you – not us.

One Team, Full Execution Websites, ads, creative, copy, SEO – we handle the full picture. No juggling multiple agencies. No finger-pointing when things don’t work. One team, one strategy, integrated execution.

We Report on Results, Not Activity You won’t get reports full of impressions and reach. You’ll know exactly how many leads came in, what they cost, and what’s being done to improve it.

We Move Fast No six-month timelines or endless discovery phases. We diagnose, strategise, and execute with defined scope and clear deadlines.

Our Approach

Growth Comes From Clarity Most businesses don’t need more traffic. They need a clearer message, stronger proof, and a better path from visitor to customer. Fix those first, and every dollar you spend works harder.

Honesty Over Comfort We’ll tell you what’s working and what’s not – even when it’s uncomfortable. You deserve a partner who gives you the truth, not just tells you what you want to hear.

Simple Beats Complicated Marketing doesn’t have to be confusing. We focus on the fundamentals that actually move the needle. Clear strategy. Strong execution. Consistent improvement.

Build to Compound Quick wins are great, but we think long-term. We build strategies designed to compound over time so your marketing gets stronger and more efficient the longer we work together.

Businesses We Help Grow

We work best with business owners and marketing managers who are serious about growth – not just looking for the cheapest option.

Business Owners & Founders Directors, MDs, and founders who want a strategic partner, not another vendor sending invoices.

Marketing Managers In-house marketers who need senior expertise and execution support they can actually rely on.

Growing Companies Businesses doing $300k to $10m+ in revenue who are ready to invest in scalable, measurable growth.

Industries We Specialise In:

• E-commerce – Online stores looking to scale through paid ads, SEO, and conversion optimisation
• Trades & Home Services – Local businesses that rely on calls, bookings, and quote requests
• Healthcare & Allied Health – Clinics and practices growing their patient base
• Professional Services – Accountants, lawyers, consultants, and B2B service providers

What We Do 

Everything we offer is designed around one goal – helping your business get found, get chosen, and grow.

• Website Design & Development – Conversion-focused websites that turn visitors into leads
• Meta Ads (Facebook & Instagram) – Paid social that drives real enquiries, not vanity metrics
• Google Ads – Search and display campaigns that capture high-intent buyers
• SEO & GEO – Get found on Google, ChatGPT, and AI search platforms
• Strategy & Consulting – Clear roadmaps for businesses ready to scale

Ready to Work With a Team That Gets Results?

If you’re tired of agencies that overpromise and underdeliver, let’s talk. Book a strategy call and we’ll show you exactly where the opportunities are in your marketing.

No pitch decks. No pressure. Just a straight conversation about your business and how we can help it grow.