Meta Ads
Facebook & Instagram
Strategic paid social campaigns that drive leads, sales, and measurable ROI. Full-funnel management from strategy to creative to optimisation.
Facebook &
Instagram Advertising
What’s
Included
End-to-end Meta Ads management, from strategy to execution.
- Business and audience discovery
- Competitor and market analysis
- Campaign structure planning
- Conversion tracking setup
- Ad creative design (static and video)
- Copywriting for ads
- Multiple variations for testing
- Landing page recommendations
- Campaign build and launch
- Audience targeting and refinement
- Budget allocation and bid strategy
- Retargeting campaigns
- Ongoing performance monitoring
- A/B testing and iteration
- Regular reporting and insights
- Strategy adjustments based on data
How We Run Meta Ads
We learn your business, goals, and audience. We analyse what’s worked before (if anything) and develop a strategy tailored to your objectives – whether that’s leads, sales, or awareness.
Our team develops ad creative designed to stop the scroll. We produce multiple variations across formats – images, carousels, video – so we can test and learn what resonates.
We structure campaigns for both prospecting and retargeting. Proper structure means we can scale what works and cut what doesn’t without losing efficiency.
Once live, we monitor performance daily. We test audiences, creative, and messaging continuously – optimising toward your target cost per result.
You’ll receive regular reporting with clear metrics. We focus on the numbers that matter – cost per lead, ROAS, conversion rates – and use insights to improve over time.
Full-Service
Paid Social
Prospecting Campaigns
Reach new audiences with targeted campaigns designed to drive awareness and action. We build audiences based on interests, behaviours, and lookalikes.
Retargeting
Re-engage people who’ve visited your site, engaged with content, or started but didn’t complete a conversion. Retargeting turns warm audiences into customers.
E-commerce Campaigns
Catalogue ads, dynamic retargeting, and conversion campaigns designed for online sales. We optimise for ROAS and scale what works.
Lead Generation
Campaigns focused on driving enquiries, bookings, and form submissions. We optimise for cost per lead and lead quality.
Creative Production
Our team handles ad design and video editing. You don’t need to provide creative – we build it based on your brand and goals.
Proven
Performance
Millions in managed
ad spend
We’ve managed significant Meta Ads budgets across industries – from local service businesses to national e-commerce brands.
Full-funnel expertise
We build campaigns that work across the entire customer journey, from first impression to purchase.
Industries we serve
E-commerce, local services, healthcare, professional services, and more.
Who We
Work With
Online stores looking to scale through paid social with a focus on ROAS and profitability.
Service businesses, healthcare providers, and B2B companies that need consistent enquiries.
We work best with businesses that have product-market fit and are ready to invest in growth.
We partner with in-house marketing managers who need execution support and strategic expertise.
to discuss your goals
Michael Donovan
Founders, Growthify