Senior Content Strategist & Copywriter

Content / Social / SEO

Employment type: Full-Time

About the Role

Tired of churning out forgettable content that disappears into the void? At Growthify, every word you write has a purpose, and you’ll see the results.

We’re a growing digital agency looking for an experienced copywriter to join our tight-knit creative team. You won’t be buried in a content farm or left guessing whether your work matters. Here, you’ll craft copy that actually converts: website pages that sell, ads that stop the scroll, emails that get opened, and content that ranks.

You’ll take ownership of content strategy across multiple brands and watch your words drive real revenue for businesses across Australia.

If you’re ready to do meaningful work, grow your career with a company that’s scaling fast, and finally get the creative autonomy you’ve been craving, keep reading.

What You’ll Be Doing

• Develop website copy that guides visitors from awareness to conversion. Researching target audiences, crafting value propositions, and writing persuasive content that drives action
• Craft paid social ad copy that stops the scroll and drives clicks. Developing creative angles, testing hooks, and refining messaging based on performance data
• Build organic visibility through strategic blog content. Identifying high-value topics, structuring articles for search intent, and positioning brands as industry authorities
• Shape brand voice across social channels. Developing content themes, crafting scroll-stopping posts, and building engaged communities
• Own content planning from strategy to execution. Building editorial calendars that align with business goals and keep multiple brands consistently visible
• Design email journeys that nurture and convert. Mapping customer touchpoints, writing sequences that build trust, and optimising for opens and clicks
• Develop SEO-driven page content that ranks and converts. Balancing keyword strategy with compelling copy that keeps readers engaged
• Script video content that captures attention in seconds. Structuring narratives for short-form ads and brand storytelling
• Translate performance data into actionable insights. Producing client reports that connect content efforts to business outcomes
• Champion Growthify’s brand. Developing case studies, thought leadership, and social content that showcases our expertise
• Lead keyword research and SEO strategy. Identifying opportunities and weaving search intent into every piece of content
• Assess and refine brand positioning. Conducting tone of voice audits and developing content strategies for new and existing clients
• Maintain quality standards across all content. Editing and refining work from clients and team members
• Drive continuous improvement. Analysing content performance and recommending optimisations based on data

Why You’ll Love It Here

• Own your craft. Lead content strategy, not just execute someone else’s briefs
• See the impact. Work on campaigns where you can track exactly how your copy performs
• Small team, big opportunity. Your ideas shape company direction, not get lost in bureaucracy
• Variety that keeps you sharp. Write for diverse brands across multiple industries

What We’re Looking For

• 5+ years of professional copywriting experience, preferably in an agency environment
• Degree in journalism, communications, creative writing, marketing, or a related field
• Strong portfolio demonstrating website copy, ad copy, and content marketing work (portfolio link required)
• Proven ability to write conversion-focused copy that drives results
• Excellent understanding of SEO principles and keyword integration
• Experience writing for social media platforms (Facebook, Instagram) and email marketing
• Strong research skills and ability to quickly understand new industries and audiences
• Excellent attention to detail with impeccable grammar and proofreading skills
• Ability to adapt tone and voice across multiple brands and content formats
• Strong organisational skills with ability to manage multiple projects and meet deadlines
• Excellent English fluency with strong written communication and meticulous grammatical accuracy
• Positive, can-do attitude with a genuine enthusiasm for learning and collaboration

Bonus Points

• Experience with small businesses and direct-to-consumer marketing
• Familiarity with email marketing platforms (Klaviyo, Mailchimp)
• Basic understanding of paid advertising and performance metrics
• Experience with content management systems (WordPress, Shopify)
• Exposure to AI writing tools (ChatGPT, Claude) for productivity enhancement
• Knowledge of analytics and reporting tools (Google Analytics, social media insights)

The Tools We’ll Set You Up With

• Brand new Mac computer with all software and licences
• Access to paid AI tools including Claude and ChatGPT for creative ideation
• Access to SEO and content tools (Semrush, Grammarly Premium)

Ready to Apply?

Send us your CV and a link to your portfolio. Show us the copy you’re proudest of: website pages, ads, articles, emails. If your words can sell, we want to see the proof.

This role won’t stay open long. If you’re an experienced copywriter ready to do work that actually matters, let’s talk.